Classic Insight - Web Site Design

There are many aspects to consider before launching a web site. They should be created after much thought and careful planning. All too often we see badly designed sites, that just have little or no visual appeal to site visitors.

A visitor does not become a customer if they are just a passerby!

It really is very similar to shopping down Main Street or in the mall. Businesses have to display something in the shop window (home page) to attract people. Once shoppers are looking in the window, they have to see something (home page content) that makes them want to look inside. Once inside, shoppers have to find what they are looking for easily (easy navigation), or they will leave (go to another web site).

There is not much time to achieve all that with a web site home page, but it is possible. You should be able to count on 15-20 seconds of a site visitor’s attention, so what do you do?

The web site should:

Load the home page quickly.

Grab the visitor’s attention.

Demonstrate easy navigation.

Once inside, the web site should:

Continue to be easy to navigate.

Continue to be interesting.

Have the information that visitors want.

Let us complete the puzzle !

Some other pitfalls to avoid:

Using personal ISP e-mail addresses for a business lacks professionalism, and sends the wrong message to potential clients. It is possible to have your own web site domain with hundreds of e-mail accounts for around $100 a year.
Avoid using flashing buttons and animated images. They just distract people from • focusing on the real content matter on the page.
Do not use hit counters. They convey very little to visitors, as they can be coded to start at any number you choose.

Classic Insight will take all this and more into consideration when developing your web site. Contact us today, to arrange for your web site consultation.